EXACTLY HOW TO ENGAGE AND INFLUENCE PEOPLE
Our data can tell you how to connect, inspire and motivate customers, prospects, employees, donors....whoever you want to reach.
Over ten years, we analyzed 1,000,000 surveys in 152 languages. Today, from hundreds-of-millions of datapoints, we create 100% custom profiles specifically for the people you want to reach. These insights will influence outcomes for any group of people on earth.
People will pay 12% more for options that align with their values. Values such as Belonging, Friendships, Money, Authority, and Family drive every decision that people make. We make it easy to see which of the 56 core human values your audience has in common.
From financial services to CPG to fundraising, we’ve seen it play out over and over again. If you are aligned with what people value, they will reward you with the engagement you want.
Using values-driven insights to motivate people will be as much as eight times more effective than demographic and psychographic insights alone. As a result, every dollar spent will be 8X more effective.
People will trust a brand or organization 20% more if their values are aligned. As technologies like AI create fear and anxiety, a values-aligned workplace culture strategy can help boost engagement and retention.