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We provide custom audience profiles that pinpoint precisely how to get the action you want from the people you need to reach.

It's called valuegraphic profiling, and unlike demographics, it identifies how to get the YES you want from the people you need to engage.
Guesswork is eliminated, risk is dramatically reduced, and ROI improves.
This is a fundamental disruption in how organizations profile stakeholders of all kinds.

WHO DO YOU WANT TO INFLUENCE?

Proven, predictive insights.

Statistically accurate.

Custom dashboard results.


100%

Custom profiles

Over ten years, we analyzed 1,000,000 surveys in 152 languages. Today, from hundreds-of-millions of datapoints, we create 100% custom profiles specifically for the people you want to reach. These insights will influence outcomes for any group of people on earth.

12%

Higher prices

People will pay 12% more for options that align with their values. Values such as Belonging, Friendships, Money, Authority, and Family drive every decision that people make. We make it easy to see which of the 56 core human values your audience has in common.

40%

More engagement

From financial services to CPG to fundraising, we’ve seen it play out over and over again. If you are aligned with what people value, they will reward you with the engagement you want.

8x

More effective

Using values-driven insights to motivate people will be as much as eight times more effective than demographic and psychographic insights alone. As a result, every dollar spent will be 8X more effective.

20%

More trust

People will trust a brand or organization 20% more if their values are aligned. As technologies like AI create fear and anxiety, a values-aligned workplace culture strategy can help boost engagement and retention.

 
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Valuegraphics Founder David Allison speaks to audiences around the world about the power of shared human values

David’s new best-selling book includes a DIY tool to pinpoint the values of whoever you want to reach

 
 

“Valuegraphics shows how you to understand, reach, and motivate your target audiences more effectively and efficiently.”

– Dorion Carroll | Former VP, Customer Engagement Technologies, Amazon
 

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